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ENHANCING THE CITY’S INVESTMENT-FRIENDLY IMAGE THROUGH SIMPLIFICATION OF CIVIL APPLICATIONS PROCESSING

Background

Being an investment-friendly city has always been one of the goals of the City of Mandaue. Considering that income generation depends largely on the contribution of the commercial and industrial sector, the city has to formulate and adopt policies that allow the commercial and industrial establishments to do business in the city less expensive.

The City of Mandaue posted a growth rate of 13% for the year 2002 in the commercial and industrial sector. The city is host to about 10,000 commercial and industrial establishments in 2002. Catering therefore to the Business Permit needs of these establishments, with the least possible bureaucratic movements, was a challenge that needed to be faced. And the city indeed faced the challenge head-on. From an average of seven (7) working days Business Permit processing time, the city was able to trim down the processing time to just forty (40) minutes. This year, with the establishment of a VIRTUAL ONE STOP SHOP, aided by its Information Technology Program, the city has the capability to process Business Permits in just five (5) minutes.

Streamlining the civil applications systems and procedures, which the city started sometime June 2002, was a response to two major milestone declarations. Her Excellency, President Gloria Macapagal-Arroyo’s Anti-Red Tape Program, which she forcefully put forward last July 23, 2001, during her 2001 State of the Nation Address, encouraged the city to start its own Anti-Red Tape Program. The desire to devise an investment-friendly civil applications systems and procedures became even more earnest when, in the following year, the city was one of the signatories of the League of Cities’ Good Urban Governance (GUG) Campaign.

Sometime April of 2002, the City Administrator of the City of Mandaue prepared a Program Proposal on an “Integrated Approach for the Implementation of the Anti-Red Tape Program” initiative. The Proposal was an offshoot to the April 19, 2002 meeting
with the Management Association of the Philippines (MAP) and the Department of Interior and Local Government (DILG). The Program was envisioned to:

  1. find innovative approaches to formulating client-friendly systems and procedures in civil applications, specially the Business Permit Systems

  2. formulate innovative concepts in Program and Project Planning with the technical assistance of the Management Association of the Philippines to enhance the competitiveness of the city

  3. undertake an organizational review of the entire bureaucracy with the end in view of making it more responsive to the needs of the clients

  4. formulate and advocate, at the national level, for policy changes that are needed to reinvent, for the better, civil applications systems and procedures

  5. come up with a model for a more effective and efficient civil applications processing
The Program was allocated a total budget of P1,240,800.00.

The present, streamlined civil applications systems and procedures of the city is a commitment to both the President Gloria Macapagal-Arroyo's State Of Nation Address and the Good Urban Governance Campaign. It is the city's way of reciprocating the investments exposure and dynamism of the city's present 10,000 commercial and industrial establishments. It is one of our come-ons to attract more investments into the city.
 
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